Beautyberry
Callicarpa americana
Varieties We Bring In
Last received Jul 19, 2026.
We bring this in seasonally, so what is on the lot changes week to week. A received date shows when it last came in, not that it is here today.
Call (904) 471-0440 to confirm this plant and size before you make the trip.
About Beautyberry
American Beautyberry (Callicarpa americana) is a native deciduous shrub from the southeastern United States, spectacular in fall when its arching branches are lined with dense clusters of vivid magenta-purple berries. The berries are highly attractive to birds and other wildlife, making it a top choice for native habitat gardens. Starting at $7.95.
Plant details
- Bloom Season
- Spring, Summer
- Flower Color
- Pink, Purple
- Growth Rate
- Fast
- Foliage
- Deciduous
- Soil
- Sandy, Loam, Clay, Acidic, Well-drained
Best planting months
Seasonal care
Bloom season. New foliage emerges. Good planting window.
Bloom season.
Foliage may begin to change or drop. Ideal planting window.
Dormant — drops foliage.
Care essentials
American Beautyberry grows in full sun to part shade; it fruits most heavily in full sun but is one of few native shrubs that also produces well in filtered shade under pines or oaks. In NE Florida, it performs reliably in both exposures.
Drought-tolerant once established; thrives on NE Florida's natural rainfall without supplemental irrigation. Water during the establishment period and during extended droughts. It adapts to sandy, poor soils and summer heat without issue.
Adaptable to sandy, loamy, clay, and acidic soils common throughout NE Florida. No regular fertilization needed; prune heavily in late winter (to the ground or to 12 inches) to stimulate vigorous new growth, which produces the best berry display.
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Common questions
Is Beautyberry a good plant for St. Augustine?
Beautyberry is a shrub for Zone 9b coastal Florida gardens, with medium salt tolerance, reaching 3-8 feet × 4-8 feet.
Care information verified from
Last reviewed February 2026. Our care guidance comes from trusted horticulture sources and decades of helping St. Augustine gardeners. Conditions here can vary dramatically from one area to the next, so come ask us and we'll tailor it to your yard.