Shrub
Beautyberry
Callicarpa americana
Varieties We Carry
StandardCallicarpa americanaPurpleCallicarpa americanaWhite/PurpleCallicarpa americana
Sizes & Pricing
1 galFrom$7.95
3 galFrom$14.95
7 galFrom$49.95
Fresh this week. Last restocked Mar 11.
LightFull Sun, Part Shade
WaterLow
Mature size3-8 feet × 4-8 feet
About Beautyberry
American Beautyberry (Callicarpa americana) is a native deciduous shrub from the southeastern United States, spectacular in fall when its arching branches are lined with dense clusters of vivid magenta-purple berries. The berries are highly attractive to birds and other wildlife, making it a top choice for native habitat gardens. Starting at $7.95.
Plant details
- Bloom Season
- Spring, Summer
- Flower Color
- Pink, Purple
- Growth Rate
- Fast
- Foliage
- Deciduous
- Soil
- Sandy, Loam, Clay, Acidic, Well-drained
Best planting months
Recommended forZone 9b · St. Augustine, FL
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F
M
A
M
JNow
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S
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N
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This monthGood windowOther months
Seasonal care
Bloom season. New foliage emerges. Good planting window.
Bloom season.
Foliage may begin to change or drop. Ideal planting window.
Dormant — drops foliage.
Care essentials
Light
American Beautyberry grows in full sun to part shade; it fruits most heavily in full sun but is one of few native shrubs that also produces well in filtered shade under pines or oaks. In NE Florida, it performs reliably in both exposures.
Water
Drought-tolerant once established; thrives on NE Florida's natural rainfall without supplemental irrigation. Water during the establishment period and during extended droughts. It adapts to sandy, poor soils and summer heat without issue.
Soil & Fertilizer
Adaptable to sandy, loamy, clay, and acidic soils common throughout NE Florida. No regular fertilization needed; prune heavily in late winter (to the ground or to 12 inches) to stimulate vigorous new growth, which produces the best berry display.
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Common questions
Is Beautyberry a good plant for St. Augustine?
Beautyberry is a shrub for Zone 9b coastal Florida gardens, with medium salt tolerance, reaching 3-8 feet × 4-8 feet.
Care information verified from
Last reviewed February 2026. Our care guidance comes from trusted horticulture sources and decades of helping St. Augustine gardeners. Conditions here can vary dramatically from one area to the next, so come ask us and we'll tailor it to your yard.