
Brunfelsia pauciflora
Fresh this week. Last restocked Apr 17.
Yesterday-today-tomorrow (Brunfelsia pauciflora) is a tropical South American shrub renowned for fragrant flowers that open deep purple, fade to lavender, then turn white — displaying all three colors simultaneously. Hardy in zone 9b with some cold protection, it blooms most heavily in spring and summer in NE Florida and can reach 8–10 feet without pruning; prune to maintain a compact specimen or shrub border plant. Starting at $14.95.
Bloom season. Good planting window.
Bloom season.
Ideal planting window.
Retains foliage through winter.
Yesterday-today-tomorrow performs best in morning sun with afternoon shade in NE Florida — this protects it from the most intense summer heat while providing enough light for prolific spring and summer blooming; avoid deep full shade, which greatly reduces flowering.
Provide moderate, consistent moisture — keep soil evenly moist but not waterlogged. In NE Florida, water regularly during the dry season (October–May) and ensure adequate drainage during the rainy season; drought stress causes leaf drop and reduced bloom.
Plant in well-drained, slightly acidic sandy or loamy soil amended with compost; in NE Florida, apply a slow-release balanced or acid-forming fertilizer in early spring and again in early summer to support vigorous flowering throughout the warm season.

Shares 4 of the same needs: shade, moderate water, loam, and zone 9a hardiness.
Shares 4 of the same needs: shade, moderate water, sandy, and zone 9a hardiness.

Shares 4 of the same needs: similar light, moderate water, sandy, and zone 9a hardiness.

Shares 4 of the same needs: similar light, moderate water, loam, and zone 9a hardiness.
Shares 4 of the same needs: shade, moderate water, sandy, and zone 9a hardiness.
Shares 4 of the same needs: similar light, moderate water, sandy, and zone 9a hardiness.
Yesterday-Today-Tomorrow is a shrub for Zone 9b coastal Florida gardens, reaching 8-10 feet × 6-8 feet.
Last reviewed February 2026. Our care guidance comes from trusted horticulture sources and decades of helping St. Augustine gardeners. Conditions here can vary dramatically from one area to the next, so come ask us and we'll tailor it to your yard.