Yesterday-Today-Tomorrow
Brunfelsia pauciflora
Traits
Varieties We Bring In
Last received Apr 17, 2026.
We bring this in seasonally, so what is on the lot changes week to week. A received date shows when it last came in, not that it is here today.
Call (904) 471-0440 to confirm this plant and size before you make the trip.
About Yesterday-Today-Tomorrow
Yesterday-today-tomorrow (Brunfelsia pauciflora) is a tropical South American shrub renowned for fragrant flowers that open deep purple, fade to lavender, then turn white — displaying all three colors simultaneously. Hardy in zone 9b with some cold protection, it blooms most heavily in spring and summer in NE Florida and can reach 8–10 feet without pruning; prune to maintain a compact specimen or shrub border plant. Starting at $14.95.
Plant details
- Bloom Season
- Spring, Summer
- Flower Color
- White, Purple
- Growth Rate
- Moderate
- Foliage
- Evergreen
- Soil
- Sandy, Loam, Acidic, Well-drained
Best planting months
Seasonal care
Bloom season. Good planting window.
Bloom season.
Ideal planting window.
Retains foliage through winter.
Care essentials
Yesterday-today-tomorrow performs best in morning sun with afternoon shade in NE Florida — this protects it from the most intense summer heat while providing enough light for prolific spring and summer blooming; avoid deep full shade, which greatly reduces flowering.
Provide moderate, consistent moisture — keep soil evenly moist but not waterlogged. In NE Florida, water regularly during the dry season (October–May) and ensure adequate drainage during the rainy season; drought stress causes leaf drop and reduced bloom.
Plant in well-drained, slightly acidic sandy or loamy soil amended with compost; in NE Florida, apply a slow-release balanced or acid-forming fertilizer in early spring and again in early summer to support vigorous flowering throughout the warm season.
Similar needs
Boxwood
Shares 4 of the same needs: shade, moderate water, loam, and zone 9a hardiness.
Cleyera
Shares 4 of the same needs: shade, moderate water, sandy, and zone 9a hardiness.
Elderberry
Shares 4 of the same needs: similar light, moderate water, sandy, and zone 9a hardiness.
Gardenia
Shares 4 of the same needs: similar light, moderate water, loam, and zone 9a hardiness.
Piedmont Azalea
Shares 4 of the same needs: shade, moderate water, sandy, and zone 9a hardiness.
Saltbush
Shares 4 of the same needs: similar light, moderate water, sandy, and zone 9a hardiness.
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Common questions
Is Yesterday-Today-Tomorrow a good plant for St. Augustine?
Yesterday-Today-Tomorrow is a shrub for Zone 9b coastal Florida gardens, reaching 8-10 feet × 6-8 feet.
Care information verified from
Last reviewed February 2026. Our care guidance comes from trusted horticulture sources and decades of helping St. Augustine gardeners. Conditions here can vary dramatically from one area to the next, so come ask us and we'll tailor it to your yard.