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Purple Groundsel (Senecio elegans), Annual
Annual

Purple Groundsel

Senecio elegans

Varieties We Bring In

StandardSenecio elegans
Sizes & Pricing
1 galFrom$6.95

Last received Mar 11, 2026.

We bring this in seasonally, so what is on the lot changes week to week. A received date shows when it last came in, not that it is here today.

Call (904) 471-0440 to confirm this plant and size before you make the trip.

LightFull Sun
WaterLow to Moderate
Mature size1-3 feet × 1-2 feet

Pet toxicity: not on file, check before planting where pets chew

Pet safety guide

About Purple Groundsel

Purple Groundsel (Senecio elegans) is a fast-growing South African cool-season annual used in NE Florida as a winter-to-spring color plant. It produces dense clusters of daisy-like flowers in purple, pink, or white with yellow centers from winter through early spring. Plant in October–November in full sun and replace when summer heat arrives.

Plant details

Bloom Season
Winter, Spring
Flower Color
Purple
Growth Rate
Fast
Foliage
Annual
Soil
Sandy, Loam, Well-drained

Care essentials

Light

Plant in full sun for best flowering; Purple Groundsel is a sun-lover that performs poorly in shade. In NE Florida, it is planted in fall for winter-spring display and tolerates full-sun conditions well during the cooler months.

Water

Water regularly to keep soil evenly moist but avoid overwatering in NE Florida's clay-veined sandy soils. Keep foliage dry by using drip or base irrigation; good air circulation reduces the risk of fungal disease during humid Florida winters.

Soil & Fertilizer

Thrives in well-drained sandy or loamy soils; amend with compost at planting. Apply a balanced controlled-release fertilizer at planting time; deadhead spent blooms regularly to encourage continuous flowering through the cool season.

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Common questions

Is Purple Groundsel a good plant for St. Augustine?

Purple Groundsel is an annual. Mature size: 1-3 feet × 1-2 feet. Light: Full Sun. Water needs: Low to Moderate.