
Browallia speciosa
Fresh this week. Last restocked Jun 25.
Amethyst Flower (Browallia speciosa) is a South American annual producing star-shaped blooms in vivid violet-blue and white, valued for its performance in shade where few flowering annuals excel. Its bushy, compact form suits hanging baskets, windowboxes, and shaded container gardens. Starting at $7.95.
Bloom season. New foliage emerges. Good planting window.
Bloom season.
Bloom season. Foliage may begin to change or drop. Ideal planting window.
Dormant — drops foliage.
Amethyst Flower thrives in partial shade and tolerates full shade in NE Florida — one of few flowering annuals that performs reliably where sunlight is limited. Protect from harsh afternoon sun to prevent leaf scorch and extend bloom.
Keep soil evenly moist but well-drained; avoid overwatering, which reduces flowering and encourages foliage at the expense of blooms. In NE Florida's warm season, check soil moisture every 2–3 days and water when the top inch is dry.
Plant in well-drained sandy or loamy soil amended with compost to retain some moisture. Apply a balanced slow-release fertilizer at planting; avoid excess nitrogen. In containers, feed with a diluted balanced liquid fertilizer every 4–6 weeks during the growing season.

Shares 5 of the same needs: similar light, moderate water, sandy, zone 9a hardiness, and pollinator-friendly.

Shares 5 of the same needs: similar light, moderate water, sandy, zone 9a hardiness, and pollinator-friendly.

Shares 5 of the same needs: similar light, moderate water, sandy, zone 9a hardiness, and pollinator-friendly.

Shares 5 of the same needs: shade, moderate water, sandy, zone 9a hardiness, and pollinator-friendly.
Shares 5 of the same needs: similar light, moderate water, loam, zone 9a hardiness, and pollinator-friendly.

Shares 5 of the same needs: shade, moderate water, loam, zone 9a hardiness, and pollinator-friendly.
Amethyst Flower is a annual for Zone 9b coastal Florida gardens, reaching 1-1.5 feet × 1-1.5 feet.
Last reviewed February 2026. Our care guidance comes from trusted horticulture sources and decades of helping St. Augustine gardeners. Conditions here can vary dramatically from one area to the next, so come ask us and we'll tailor it to your yard.